In case you haven’t noticed the explosion of pink in everything from fashion to appliances and electronics, get ready…

It seems that everyone is “crowdsourcing” these days. Online polling, fundraising, and even news reporting are being achieved through the…

Breaking through the clutter of mass communication is getting more and more challenging in this age of social media, with…

    In early July, Starbucks introduced newly repackaged organic boxed milk in its stores. The old Horizons brand with…

Do people understand what your product or service really is or does, and why it matters? Does your brand compel…

What motivates people to buy a product, service or offering? It turns out that effectively engaging with customers requires getting…

Companies that become so familiar with their product, service, or organization sometimes forget that the people who should care the…

Spring is a time of renewal, when the cold chill of winter finally subsides and the landscape outside begins to…

As the crystal ball drops on December 31st marking the start of a new year, people around the world pause…

An often neglected, yet critical component of any marketing strategy is the creation of content that clearly communicates your product…

Web sites—like all fresh produce, cheese, meat or milk—have expiration dates. Usually these other items will start to smell bad…

Intellectual property (IP for short) and copyrights can be particularly tricky issues that companies and brands must navigate as part…