Establish an IDentity.
Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks…
The holidays are rapidly approaching, and with them, the annual frenzied rush to find, sign, address, and mail holiday cards….
The Internet is simply one tool by which to get consumers’ attention. While the web offers an immediate way for…
Search Engine Optimization, or “SEO,” has become the new marketing buzzword. As a way to drive traffic to a web…
Customers today have too many choices, regardless of the type of product or service they are shopping for. Often the…
Transparency is a very important trend in branding today, especially since customers have so many options from which to choose….
Brand messages are positioning and marketing statements about your offering that tell customers why they should use your product or…
As a brand identity firm, Indicia helps companies of all sizes develop and enhance their brand image. Many times we…
Some of the most beloved brands have a reputation in terms of the characteristics associated with them. This “personality” is…
Many companies go through great time and expense hiring marketing firms to help connect with, engage and spur customers to…
Some companies will often try a shotgun approach to branding, that is, by trying a bunch of different marketing tactics…
Depending on whom you ask, the term “branding” can mean different things to different people or groups of professionals. Manufacturers,…