Establish an IDentity.
Product and company names should be simple, unique, relevant and effective. By Ryan Hembree The first impression of…
“What’s in a name? That which we call a rose by any other name would smell as sweet.” This line…
Many companies and organizations are using the current economic downturn as an opportunity to solidify their position within the marketplace,…
Is it good for your brand? There has been a lot of hype over the past year or so about Social…
Nothing is more powerful (or cost-effective) than word-of-mouth brand promotion. When customers love your product, service or company, they will…
This past February, Watson’s, the largest leisure product retailer in the United States (according to the company’s web site)…
Last August, Best Buy opened a new 45,000 square foot store in the Mall of America. Along with the…
In order to know thyself, first know the customer. When developing a brand, it is important to know who your customers…
Cost effective branding strategies for an economic recession. It’s official—as of December 2007 the country has slipped into a recession,…
In the last installment of “How Brands Add Value,” we discussed the importance of branding, and how it has the…
When approaching the sometimes overwhelming and perplexing task of “branding,” most companies are cautiously optimistic and therefore very hesitant to…
Who to trust with your brand: an agency of record or a creative partner? Building an engaging brand experience is sometimes…