Establish an IDentity.
“Go ahead. Stare.” That is the challenge posed by the new tagline for Armor All, a product used by millions…
A little more than a year ago, Payless Shoe Source unveiled a new identity for use at its 4,600 stores…
In April, Unum, a leading employee benefits provider in the United States and the United Kingdom, unveiled a new identity…
Although the general election of the next President of the United States is more than one year away, candidates are…
Every so often there comes an updated brand identity that demands attention and immediately engages the viewer—for me, that occurred…
In the past few years there has been a lot of debate in the creative world regarding the term “identity.”…
In 2005, as part of its 60th anniversary celebration, Baskin Robbins launched a new brand identity for its stores throughout…
Some of the most highly visible identities in the world today crisscross the globe at 35,000 feet. Not only are…
Garmin’s old mark, which incorporated a stylized globe and a very bold typeface called Revue, was very much…
Today, in our multi-cultural and wonderfully diverse world, there is a heightened sensitivity to political correctness, particularly in branding and…
Within the past year or so, the city of Merriam, Kansas, unveiled a new “brand identity” for the small southwestern…
Television broadcasting has become an increasingly crowded marketplace. During the mid twentieth century, only a handful of networks dominated the airwaves…