Establish an IDentity.
When approaching the sometimes overwhelming and perplexing task of “branding,” most companies are cautiously optimistic and therefore very hesitant to…
Who to trust with your brand: an agency of record or a creative partner? Building an engaging brand experience is sometimes…
It used to be that all one needed to succeed in sales was a great smile, a firm handshake, and…
Atlanta Bread Co., hailing from, you guessed it, suburban Atlanta, is a casual bakery-café franchise offering fresh, quality food fast….
Update, 06.18.2008: It has been brought to my attention that The Spalding Group’s McCainStore.com “is not authorized by any candidate…
MeadWestvaco, a global supplier of paper products, packaging and chemicals (and subsequently a resource used by many designers… for the…
Sunglass Hut International, a purveyor of fashionable sunglasses and eyewear, is in the midst of rolling out a new brand…
Ruby Tuesday, the international restaurant chain known for its casual dining menu and impressive salad bar, has been implementing a…
These Girls Rock is the “brand platform” launched in 2005 to support the positioning and five-year plan of the Ladies…
Shopko, a department store chain with approximately 135 stores throughout the Midwest, Mountain and Pacific Northwest regions of the United…
Three-letter cable channel identifications seem to be all the rage lately. One merely has to channel surf to find plenty…
“It was the best of times, it was the worst of times.” This opening line from Charles Dicken’s immortal classic,…