Establish an IDentity.
In early January, Intel introduced a new brand mark and tagline to coincide with the announcement of Intel-based Apple…
In another example of bureaucratic lollygagging and waste, one does not have much further to look than to…
In recent years there has been a growing trend among well-established, large corporations to update their logos or brands. Sometimes…
In early September, Sprint and Nextel completed a multi-billion dollar merger and launched a new Sprint brand. How does…
Design firms and agencies will tout the number of design and advertising awards they have received as being indicative of…
Earlier this year, Kansas City unveiled a new logo and tagline in order to change the so-called “cowtown” perception…
More and more, business is realizing the value of the Internet as a marketing tool, with its tremendous accessibility…
What happens when a company’s identity lies in a state of constant change? The answer lies not in stock valuations,…