Establish an IDentity.
Customers today have too many choices, regardless of the type of product or service they are shopping for. Often the…
They may be mounted on your house, stuck on your mailbox, spray painted on your curb, or painted on your…
Transparency is a very important trend in branding today, especially since customers have so many options from which to choose….
DISCLAIMER: We generally reserve this section for a true Thought on Design. Unfortunately for both of us, my team thought…
Brand messages are positioning and marketing statements about your offering that tell customers why they should use your product or…
Today, according to the National Eye Institute, about half of all Americans over the age of 19 have poor vision,…
As a brand identity firm, Indicia helps companies of all sizes develop and enhance their brand image. Many times we…
Every morning when I wake up, I open my eyes to see a ceiling (since I normally lay on…
Some of the most beloved brands have a reputation in terms of the characteristics associated with them. This “personality” is…
Recently the World Wide Web Consortium (W3C) announced its branding of a new technological buzzword—HTML5. HTML5 is the newest…
Many companies go through great time and expense hiring marketing firms to help connect with, engage and spur customers to…
By now, you’ve probably noticed that Comedy Central has unveiled a brand new logo…that is, if you are as…