Establish an IDentity.
Some companies will often try a shotgun approach to branding, that is, by trying a bunch of different marketing tactics…
Depending on whom you ask, the term “branding” can mean different things to different people or groups of professionals. Manufacturers,…
Product and company names should be simple, unique, relevant and effective. By Ryan Hembree The first impression of a branded…
“What’s in a name? That which we call a rose by any other name would smell as sweet.” This line…
Many companies and organizations are using the current economic downturn as an opportunity to solidify their position within the marketplace,…
Is it good for your brand? There has been a lot of hype over the past year or so about Social…
Nothing is more powerful (or cost-effective) than word-of-mouth brand promotion. When customers love your product, service or company, they will…
Remember when the trend was to wear clothes sporting your favorite brand? Whether it was GAP, Ralph Lauren, or some…
Building effective and valuable brands involves more than just creating a logo, business cards, and a web site or brochure….
Just yesterday, while rifling through my daily pile of junk mail and local ads, I briefly paused at one flyer….
As a young, female car owner, I find myself often lost in the mess of my machine’s inner mechanism and…
Walmart recently unveiled their new logo sporting a hyphen-less, one word logotype with smooth, round letterforms and a yellow asterisk….