Establish an IDentity.
This past February, Watson’s, the largest leisure product retailer in the United States (according to the company’s web site) launched…
When most people think of branding, they instinctively focus on the outward “package” of the brand: the logo, the web…
Thinking outside the box when it comes to recreating a brand identity is generally a good idea; jumping completely outside…
Many people might not care about getting a slick, modern-looking box of dryer sheets when shopping…I’m more of a bargain…
As a fan of horror and science fiction movies (both good and bad), I find myself flipping to the SciFi…
If you haven’t seen it on your grocer’s shelves, Pepsi has gone through possibly the largest rebrand of the past…
Last August, Best Buy opened a new 45,000 square foot store in the Mall of America. Along with the introduction…
In order to know thyself, first know the customer. When developing a brand, it is important to know who your customers…
Cost effective branding strategies for an economic recession. It’s official—as of December 2007 the country has slipped into a recession,…
Yellow Transportation and Roadway recently joined forces and became YRC Worldwide. With most new ventures, a new logo is needed—hopefully…
In the last installment of “How Brands Add Value,” we discussed the importance of branding, and how it has the…
As we near the end of 2008, we look back on some of the brands that have taken shape. As…