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Indica Design Indica Design

Establish an IDentity.

  • Work
    • Work
    • Identities
    • More Work
  • About
  • Contact
The Tonight Show Goes Full Circle
tonight-show
The Tonight Show Goes Full Circle
Archive Thoughts on Design
March 11, 2014
The Tonight Show Goes Full Circle

Jimmy Fallon is having quite the career—from SNL, to film, to having an ice cream named after him, to late…

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Take a Taste of Safeway’s Snack Brand
generic-brands
Take a Taste of Safeway’s Snack Brand
Archive Thoughts on Design
February 1, 2014
Take a Taste of Safeway’s Snack Brand

When I think of any private label brand, an ultra-generic package with simple text describing what’s inside often comes to…

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7-Eleven: A Healthy Rebrand
7-Eleven_cover_image
7-Eleven: A Healthy Rebrand
Archive Thoughts on Design
November 12, 2013
7-Eleven: A Healthy Rebrand

7-Eleven is a convenience store and gas station with more than 51,000 locations around the world. Their Big Gulps, Slurpees,…

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Power Your Mornings
creative_mornings_homepage
Power Your Mornings
Archive Thoughts on Design
October 4, 2013
Power Your Mornings

Started in 2008 in New York City, CreativeMornings is a breakfast lecture series for creative people, open to anyone and…

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Stanley’s Renovation
stanley_1
Stanley’s Renovation
Archive Thoughts on Design
July 31, 2013
Stanley’s Renovation

  As someone who frequents the hardware store, walking through the aisles of tools and gadgets making imaginary wish lists,…

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Coming Soon to your iDevice: User i[OS]nterface 7
iOs_side-by-side
Coming Soon to your iDevice: User i[OS]nterface 7
Archive Thoughts on Design
June 27, 2013
Coming Soon to your iDevice: User i[OS]nterface 7

  Get ready for a new feel when you touch your iDevice. Well, not a literal sensory feel, but a…

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Why is Adobe Scuttling Their Brand? (how customer perception helps your company sink or swim)
Adobe_CC_image
Why is Adobe Scuttling Their Brand? (how customer perception helps your company sink or swim)
Archive Thoughts on Design
June 27, 2013
Why is Adobe Scuttling Their Brand? (how customer perception helps your company sink or swim)

  Navigating the waters of brand perception can be tricky, but if done right, customers will remain fiercely loyal to…

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How Pinteresting! Popular Social Network Updates Look
pinterestarticle_coverphoto
How Pinteresting! Popular Social Network Updates Look
Archive Thoughts on Design
May 31, 2013
How Pinteresting! Popular Social Network Updates Look

America’s third most popular social network, Pinterest, updated their website this month with a goal of bettering users’ experience and…

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All The News That’s Fit To Click
layout_contrast
All The News That’s Fit To Click
Archive Thoughts on Design
April 25, 2013
All The News That’s Fit To Click

In March, The New York Times announced that it had been working on a complete redesign of the NYTimes.com. Since…

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The Tea on Your Cup
tazo1-cup
The Tea on Your Cup
Archive Thoughts on Design
March 28, 2013
The Tea on Your Cup

The Tea in your cup might not be changing, but the letter T on your cup will be. Tazo Tea…

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Houston, We Don’t Have A Problem
houston-logos
Houston, We Don’t Have A Problem
Archive Thoughts on Design
February 28, 2013
Houston, We Don’t Have A Problem

As the Houston Astros prepare to start the next season in the American League, they are also vamping up their…

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A First Class Rebrand Takes Flight
thoughts_American_airplane
A First Class Rebrand Takes Flight
Archive Thoughts on Design
January 23, 2013
A First Class Rebrand Takes Flight

American Airlines has revealed a new brand identity from Futurebrand, replacing the work of Massimo Vignelli who in 1967 created…

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