Establish an IDentity.
Every so often there comes an updated brand identity that demands attention and immediately engages the viewer—for me, that occurred…
In 2005, as part of its 60th anniversary celebration, Baskin Robbins launched a new brand identity for its stores throughout…
Garmin’s old mark, which incorporated a stylized globe and a very bold typeface called Revue, was very much…
Within the past year or so, the city of Merriam, Kansas, unveiled a new “brand identity” for the small southwestern…
In early January, Intel introduced a new brand mark and tagline to coincide with the announcement of Intel-based Apple Macintosh…
In early September, Sprint and Nextel completed a multi-billion dollar merger and launched a new Sprint brand. How does this…
Earlier this year, Kansas City unveiled a new logo and tagline in order to change the so-called “cowtown” perception of…
What happens when a company’s identity lies in a state of constant change? The answer lies not in stock valuations,…