Establish an IDentity.
Atlanta Bread Co., hailing from, you guessed it, suburban Atlanta, is a casual bakery-café franchise offering fresh, quality food…
Update, 06.18.2008: It has been brought to my attention that The Spalding Group’s McCainStore.com “is not authorized by any…
MeadWestvaco, a global supplier of paper products, packaging and chemicals (and subsequently a resource used by many designers… for…
Sunglass Hut International, a purveyor of fashionable sunglasses and eyewear, is in the midst of rolling out a new…
Ruby Tuesday, the international restaurant chain known for its casual dining menu and impressive salad bar, has been implementing…
These Girls Rock is the “brand platform” launched in 2005 to support the positioning and five-year plan of the…
Shopko, a department store chain with approximately 135 stores throughout the Midwest, Mountain and Pacific Northwest regions of the…
Three-letter cable channel identifications seem to be all the rage lately. One merely has to channel surf to find…
“It was the best of times, it was the worst of times.” This opening line from Charles Dicken’s immortal classic,…
“Go ahead. Stare.” That is the challenge posed by the new tagline for Armor All, a product used by…
A little more than a year ago, Payless Shoe Source unveiled a new identity for use at its 4,600…
In April, Unum, a leading employee benefits provider in the United States and the United Kingdom, unveiled a new…