Establish an IDentity.
Atlanta Bread Co., hailing from, you guessed it, suburban Atlanta, is a casual bakery-café franchise offering fresh, quality food fast….
Update, 06.18.2008: It has been brought to my attention that The Spalding Group’s McCainStore.com “is not authorized by any candidate…
MeadWestvaco, a global supplier of paper products, packaging and chemicals (and subsequently a resource used by many designers… for the…
Sunglass Hut International, a purveyor of fashionable sunglasses and eyewear, is in the midst of rolling out a new brand…
Ruby Tuesday, the international restaurant chain known for its casual dining menu and impressive salad bar, has been implementing a…
These Girls Rock is the “brand platform” launched in 2005 to support the positioning and five-year plan of the Ladies…
Shopko, a department store chain with approximately 135 stores throughout the Midwest, Mountain and Pacific Northwest regions of the United…
Three-letter cable channel identifications seem to be all the rage lately. One merely has to channel surf to find plenty…
“It was the best of times, it was the worst of times.” This opening line from Charles Dicken’s immortal classic,…
“Go ahead. Stare.” That is the challenge posed by the new tagline for Armor All, a product used by millions…
A little more than a year ago, Payless Shoe Source unveiled a new identity for use at its 4,600 stores…
In April, Unum, a leading employee benefits provider in the United States and the United Kingdom, unveiled a new identity…