Establish an IDentity.
Garmin’s old mark, which incorporated a stylized globe and a very bold typeface called Revue, was very much…
Today, in our multi-cultural and wonderfully diverse world, there is a heightened sensitivity to political correctness, particularly in branding and…
Within the past year or so, the city of Merriam, Kansas, unveiled a new “brand identity” for the small southwestern…
Television broadcasting has become an increasingly crowded marketplace. During the mid twentieth century, only a handful of networks dominated the airwaves…
In early January, Intel introduced a new brand mark and tagline to coincide with the announcement of Intel-based Apple Macintosh…
In another example of bureaucratic lollygagging and waste, one does not have much further to look than to the state…
In recent years there has been a growing trend among well-established, large corporations to update their logos or brands. Sometimes…
In early September, Sprint and Nextel completed a multi-billion dollar merger and launched a new Sprint brand. How does this…
Design firms and agencies will tout the number of design and advertising awards they have received as being indicative of…
Earlier this year, Kansas City unveiled a new logo and tagline in order to change the so-called “cowtown” perception of…
More and more, business is realizing the value of the Internet as a marketing tool, with its tremendous accessibility and…
What happens when a company’s identity lies in a state of constant change? The answer lies not in stock valuations,…