Establish an IDentity.
These Girls Rock is the “brand platform” launched in 2005 to support the positioning and five-year plan of the Ladies…
Shopko, a department store chain with approximately 135 stores throughout the Midwest, Mountain and Pacific Northwest regions of the United…
Three-letter cable channel identifications seem to be all the rage lately. One merely has to channel surf to find plenty…
“It was the best of times, it was the worst of times.” This opening line from Charles Dicken’s immortal classic,…
“Go ahead. Stare.” That is the challenge posed by the new tagline for Armor All, a product used by millions…
A little more than a year ago, Payless Shoe Source unveiled a new identity for use at its 4,600 stores…
In April, Unum, a leading employee benefits provider in the United States and the United Kingdom, unveiled a new identity…
Although the general election of the next President of the United States is more than one year away, candidates are…
Every so often there comes an updated brand identity that demands attention and immediately engages the viewer—for me, that occurred…
In the past few years there has been a lot of debate in the creative world regarding the term “identity.”…
In 2005, as part of its 60th anniversary celebration, Baskin Robbins launched a new brand identity for its stores throughout…
Some of the most highly visible identities in the world today crisscross the globe at 35,000 feet. Not only are…