Establish an IDentity.
According to a recent article in Psychology Today, medical errors are the third leading cause of death
in America: when lives are on the line and doctors need to get specialized treatments to patients,
speed can a priority. And when prescribing specialized drugs, the branding (and safety) of those
drugs could become a matter of life and death, as “look alike, sound alike” medications kill one person
per day and injure 1.3 million each year according to the WHO.
Marketing guru, Martin Lindstrom, spent three years using neuroscience to study the buying habits of thousands of individuals. His book…
Congratulations! You’ve realized that you have no time to generate your own content for your website, newsletter, or blog. You’ve…
“Big Data” pervades every aspect of business management today—everyone is concerned about capturing data: from customer demo- and psychographics to…
We’ve all seen ‘em. We’ve all sat through ‘em. Chances are, you’ve had to build ‘em. They are the bane…
The verdict is still out on the new Royals opening day uniforms. The World Champion Kansas City Royals made…
North Carolina fans might be singing the blues after losing the title game of the NCAA Men’s Basketball Tournament, but…
The biggest game of the year with the highest number of viewers, Super Bowl 50. Fifty years of football champions…
Good brands tell stories. In order for your product or service to remain at top of mind, the stories you…
Naming a product, service, or company is not an easy task—not only must you find a name that is appropriate,…