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Indica Design Indica Design

Establish an IDentity.

  • Work
    • Work
    • Identities
    • More Work
  • About
  • Contact
How to Make Customers Love your Brand
Brand_Love_How-to-make-customers-love-your-brand
How to Make Customers Love your Brand
Archive Branding Trends
April 25, 2015
How to Make Customers Love your Brand

  Is it possible to find love at first sight? While a recent Wall Street Journal article debated this topic for…

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How to Create Analogies that Sell Your Brand
How-to-create-analogies-that-sell-your-brand
How to Create Analogies that Sell Your Brand
Archive Branding Trends
March 26, 2015
How to Create Analogies that Sell Your Brand

  Have you ever wondered why people use sports or other analogies to describe business relationships? Statements such as “getting…

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People care about brands: An extreme case study
PDX-airport-carpet
People care about brands: An extreme case study
Archive Branding Trends
February 10, 2015
People care about brands: An extreme case study

  If you have read any of my previous posts, you will agree with me that people are sentimental about…

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Creating content when you have no time
creating-content-writers-block
Creating content when you have no time
Archive Branding Trends
February 2, 2015
Creating content when you have no time

  In a previous post, I wrote about the importance of constantly creating content for your company, product, or service’s…

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Getting a grip on the mystery of Google Search
Google-Search-Screen
Getting a grip on the mystery of Google Search
Archive Branding Trends
January 26, 2015
Getting a grip on the mystery of Google Search

Remember when the key to running a successful business was based on the age-old adage that “cash is king?” Over…

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How to Make Your Brand Look Smart(er)
PJ-BZ506A_WORKF_16U_20150113143921-1024x822
How to Make Your Brand Look Smart(er)
Archive Branding Trends
January 21, 2015
How to Make Your Brand Look Smart(er)

In a recent article titled “You Really Look Smart,” the Wall Street Journal noted behaviors that people use to try…

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Of Kings and Cows: How the Royals Got Their Name
Of Kings and Cows: How the Royals Got Their Name
Archive Thoughts on Design
October 23, 2014
Of Kings and Cows: How the Royals Got Their Name
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OK Joe’s, Say it ain’t so!
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OK Joe’s, Say it ain’t so!
Archive Thoughts on Design
September 9, 2014
OK Joe’s, Say it ain’t so!

  Since announcing last month that they are changing their name, there has been a tremendous backlash against the barbecue…

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Google Doodles For the Win!
remarks_Doodles_image
Google Doodles For the Win!
Archive Thoughts on Design
July 18, 2014
Google Doodles For the Win!

  Google joined the rest of the world in celebrating the 2014 FIFA World Cup–in the form of doodles. Throughout…

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Much Better Milk Packaging
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Much Better Milk Packaging
Archive Thoughts on Design
July 18, 2014
Much Better Milk Packaging
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Twitter Goes Visual
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Twitter Goes Visual
Archive Thoughts on Design
May 12, 2014
Twitter Goes Visual

  Last month Twitter announced photo tagging and the ability to upload up to four photos to a tweet. In…

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Nations Need Branding Too
AZ_NZ_flags-side-by-side
Nations Need Branding Too
Archive Thoughts on Design
April 23, 2014
Nations Need Branding Too

What do you do when your nation’s flag is too similar to the country right next door? When other countries…

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