Establish an IDentity.
Recently the World Wide Web Consortium (W3C) announced its branding of a new technological buzzword—HTML5. HTML5 is the newest…
By now, you’ve probably noticed that Comedy Central has unveiled a brand new logo…that is, if you are as…
Remember when the trend was to wear clothes sporting your favorite brand? Whether it was GAP, Ralph Lauren, or…
Just yesterday, while rifling through my daily pile of junk mail and local ads, I briefly paused at one…
As a young, female car owner, I find myself often lost in the mess of my machine’s inner mechanism…
Walmart recently unveiled their new logo sporting a hyphen-less, one word logotype with smooth, round letterforms and a yellow…
Thinking outside the box when it comes to recreating a brand identity is generally a good idea; jumping completely…
Many people might not care about getting a slick, modern-looking box of dryer sheets when shopping…I’m more of a…
As a fan of horror and science fiction movies (both good and bad), I find myself flipping to the…
If you haven’t seen it on your grocer’s shelves, Pepsi has gone through possibly the largest rebrand of the…
Yellow Transportation and Roadway recently joined forces and became YRC Worldwide. With most new ventures, a new logo is…
As we near the end of 2008, we look back on some of the brands that have taken shape….