Establish an IDentity.
Cost effective branding strategies for an economic recession. It’s official—as of December 2007 the country has slipped into a recession,…
Yellow Transportation and Roadway recently joined forces and became YRC Worldwide. With most new ventures, a new logo is needed—hopefully…
In the last installment of “How Brands Add Value,” we discussed the importance of branding, and how it has the…
As we near the end of 2008, we look back on some of the brands that have taken shape. As…
When approaching the sometimes overwhelming and perplexing task of “branding,” most companies are cautiously optimistic and therefore very hesitant to…
Who to trust with your brand: an agency of record or a creative partner? Building an engaging brand experience is sometimes…
It used to be that all one needed to succeed in sales was a great smile, a firm handshake, and…
Atlanta Bread Co., hailing from, you guessed it, suburban Atlanta, is a casual bakery-café franchise offering fresh, quality food fast….
Update, 06.18.2008: It has been brought to my attention that The Spalding Group’s McCainStore.com “is not authorized by any candidate…
MeadWestvaco, a global supplier of paper products, packaging and chemicals (and subsequently a resource used by many designers… for the…
Sunglass Hut International, a purveyor of fashionable sunglasses and eyewear, is in the midst of rolling out a new brand…
Ruby Tuesday, the international restaurant chain known for its casual dining menu and impressive salad bar, has been implementing a…