Establish an IDentity.
As the crystal ball drops on December 31st marking the start of a new year, people around the world pause…
An often neglected, yet critical component of any marketing strategy is the creation of content that clearly communicates your product…
As I watched the opening ceremonies of the London 2012 Olympic games recently, I felt excited, and maybe a bit…
Web sites—like all fresh produce, cheese, meat or milk—have expiration dates. Usually these other items will start to smell bad…
The Nets are moving. No, not waving in the wind–the NBA team formerly known as the New Jersey Nets have…
In recent years, we have seen a steady growth of mobile devices being used to surf the web, and as…
Intellectual property (IP for short) and copyrights can be particularly tricky issues that companies and brands must navigate as part…
For the past several years, consumer attitudes towards American-made products seem to be improving. The public seems to be more…
Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks…
Flipping through WOOD Magazine, a simple column ad layout caught my eye. The ad said “TUB O’ TOUGH” and the…
The holidays are rapidly approaching, and with them, the annual frenzied rush to find, sign, address, and mail holiday cards….
On a recent trip to Target, I was taking my usual route to grab the essentials: toilet paper, paper towels,…