Establish an IDentity.
The Internet is simply one tool by which to get consumers’ attention. While the web offers an immediate way for…
Search Engine Optimization, or “SEO,” has become the new marketing buzzword. As a way to drive traffic to a web…
What is it about the repetitive motion that captivates us? We, as humans, seem to enjoy a continuous rhythm in…
Recently while visiting one of our favorite sandwich shops, I noticed something a little different about the environment. My experience…
Customers today have too many choices, regardless of the type of product or service they are shopping for. Often the…
They may be mounted on your house, stuck on your mailbox, spray painted on your curb, or painted on your…
Transparency is a very important trend in branding today, especially since customers have so many options from which to choose….
DISCLAIMER: We generally reserve this section for a true Thought on Design. Unfortunately for both of us, my team thought…
Brand messages are positioning and marketing statements about your offering that tell customers why they should use your product or…
Today, according to the National Eye Institute, about half of all Americans over the age of 19 have poor vision,…
As a brand identity firm, Indicia helps companies of all sizes develop and enhance their brand image. Many times we…
Every morning when I wake up, I open my eyes to see a ceiling (since I normally lay on my…