Marketing guru, Martin Lindstrom, spent three years using neuroscience to study the buying habits of thousands of individuals. His book…

Up until a few years ago, I remember getting the traditional “Holiday Letter” from family and friends. Usually one typed…

Every year Pantone, the authority on all things color related, determines what the “Color of the Year” will be. The…

According to an article in the New York Times, the industry’s obsession with using the word “Bold” began a couple…

So why should you care about your brand’s strengths? If you know what your product, service, or organization’s strengths are…