Establish an IDentity.
Some of the most beloved brands have a reputation in terms of the characteristics associated with them. This “personality” is…
Recently the World Wide Web Consortium (W3C) announced its branding of a new technological buzzword—HTML5. HTML5 is the newest markup…
Many companies go through great time and expense hiring marketing firms to help connect with, engage and spur customers to…
By now, you’ve probably noticed that Comedy Central has unveiled a brand new logo…that is, if you are as obsessed…
Some companies will often try a shotgun approach to branding, that is, by trying a bunch of different marketing tactics…
Depending on whom you ask, the term “branding” can mean different things to different people or groups of professionals. Manufacturers,…
Product and company names should be simple, unique, relevant and effective. By Ryan Hembree The first impression of a branded…
“What’s in a name? That which we call a rose by any other name would smell as sweet.” This line…
Many companies and organizations are using the current economic downturn as an opportunity to solidify their position within the marketplace,…
Is it good for your brand? There has been a lot of hype over the past year or so about Social…
Nothing is more powerful (or cost-effective) than word-of-mouth brand promotion. When customers love your product, service or company, they will…
Remember when the trend was to wear clothes sporting your favorite brand? Whether it was GAP, Ralph Lauren, or some…