Establish an IDentity.
Building effective and valuable brands involves more than just creating a logo, business cards, and a web site or brochure….
Just yesterday, while rifling through my daily pile of junk mail and local ads, I briefly paused at one flyer….
As a young, female car owner, I find myself often lost in the mess of my machine’s inner mechanism and…
Walmart recently unveiled their new logo sporting a hyphen-less, one word logotype with smooth, round letterforms and a yellow asterisk….
This past February, Watson’s, the largest leisure product retailer in the United States (according to the company’s web site) launched…
When most people think of branding, they instinctively focus on the outward “package” of the brand: the logo, the web…
Thinking outside the box when it comes to recreating a brand identity is generally a good idea; jumping completely outside…
Many people might not care about getting a slick, modern-looking box of dryer sheets when shopping…I’m more of a bargain…
As a fan of horror and science fiction movies (both good and bad), I find myself flipping to the SciFi…
If you haven’t seen it on your grocer’s shelves, Pepsi has gone through possibly the largest rebrand of the past…
Last August, Best Buy opened a new 45,000 square foot store in the Mall of America. Along with the introduction…
In order to know thyself, first know the customer. When developing a brand, it is important to know who your customers…